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The hypocrisy surrounding Windows 10 S

On May the second Microsoft unveiled it’s new stream lined operating system aimed at the education market which requires more cost effective ICT solutions. The plan was obviously to create a product that could provide customers with the same experience as Windows 10 Pro but is capable of operating on devices with limited processing power and memory and therefore keep the cost down for the consumer. This consistency of performance has always been a problem for Microsoft as OEM’s have been making low cost laptops and more recently tablets running Windows with the minimum requirements further slowed by useless blotware for years. It is a problem that Google has avoid with Chrome OS and it’s reliance on web apps along with Apple whose clearly defined walled garden allows it to control the user experience yet Microsoft has to position Windows to compete at both ends of the spectrum. The release of the Surface Pro, Surface Book and Surface Studio has show that Redmond can mix it with Apple at the premium end but has done nothing to halt the advance of Chrome books in schools. The answer; Windows 10 S promises to open up the second front on the low cost end of the spectrum by primarily restricting third party applications that impact the overall performance of the operating system. Controversially the operating system achieves this by limiting the user to applications downloaded from the Windows Store similar to iOS.

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It was a move Microsoft needed to make according to the analysts due to the success of Chromebooks in US schools and had the potential for leveraging a popular operating system in Windows 10 to break into a different market. Unfortunately, most of the media coverage seems to attack Microsoft for their approach to the problem and the limitation they have placed on the installation of apps. Typically  everyone wants the result but don’t want to face the consequences and seemingly expect nothing to be taken away in order to facilitate the necessary improvements to performance. Yet, as anyone with some experience with PC’s knows the major factor impacting performance is third party applications or related processes running in the background. Unbeknownst to the everyday user popular applications like the Adobe suite, Dropbox and Google Drive have several processes that run at start up by default and continue to draw processing power away from the user. These can easily be disabled in Windows 10 but most PC users in my experience teaching IT at a secondary school and provided ongoing support to colleagues and family this is beyond the average user. While limiting the installation of apps to the Windows store does not necessarily eliminate background processes it does provide a level of oversight missing from the web and prevents third party updates which are one of the major culprits of draining processing power.

Instead of focusing on these facts the Media have instead tried to suggest that Windows 10 S is the second coming of Windows RT except there are important differences for instance RT could not run legacy  or Win32 applications and was made specifically to run on ARM based devices. In addition Windows RT was released at the same time as Windows 8 which was a completely revamped operating system that meet with a range of criticism and limited adoption. This ultimately impacted the development of apps for the Windows 8 store and doomed Windows RT. However neither of these apply to Windows 10 S as it not only does run Win32 applications but  it is also being introduced after the successful  uptake of Windows 10 this simple fact means that the Store is already more useable than the variant available to Windows RT. In addition, last year Microsoft made an important step in the right direction by making sure Win32 apps run on ARM devices this decision in an of itself shows a progress from the days of Windows RT that has been ignored by so called exports and provides the new operating system a real chance of competing with Chrome Books.

Possible the largest noise surrounding Windows 10 S is the suggestion that it limits users to Microsoft own web browser Edge and prevents them from using Google Chrome. This is a matter of perspective as Windows 10 S does not prevent the user from installing a different browser and setting it to default it just requires the browser to be downloaded from the Store like iOS. It is as much Google’s decision to not support the Windows Store even though it doesn’t require them to write a new version of Chrome rather tweak the existing application and submit it to the store. The same could be said for Mozilla and Opera but no doubt as the Windows 10 Store continues to mature the will eventually appear, especially if the media puts pressure on them instead of Microsoft since Windows 10 S is the solution they have been asking for. Until than users may actually learn that Microsoft Edge isn’t useless since it now supports extensions, has a reading mode and renders Java script better than Chrome which still maintains an overall lead in performance with HTML 5. It is a competitive browser even without the unique ink mode which has the potential to really come into it’s own in an education setting with inexpensive tablet PCs, I can imagine teaching students to annotate opinion articles straight from the net or show them how to the can highlight while doing research for an assignment, even sending it easily to friends doing a group task. All it needs is someone with a little understanding and imagination to use the tools that Microsoft have tried to make available for education.

My final frustration is the reception of Microsoft newest member of the surface family, the Surface Laptop. The hardware itself has been well received but as usual the tech media can be positive with presenting a negative. In this case you guessed it the focus on Windows 10 S as most exports don’t really understand while Microsoft first Laptop comes preinstalled with the slimed down version of the operating system. This is obviously more of a marketing opportunity as the Surface Laptop tries to convince people of the value of the new operating system with the lore of attractive hardware. Even if people aren’t happy with Windows 10 S the consumer can easily upgrade to Pro for $49 considering the entryy model comes with an i5 processes the device is configured to run Microsoft’s full OS without any drop in proformance The other area that has been a point of contention is the price point starting at $999 US or $1499 AUS it can hardly be called a budget device which seems counter productive considering the purpose of Windows 10 S to compete at the lower end of the market. However, this follows the same principal that Microsoft have followed with the Surface Pro building premium hardware to lead it’s OEMs to start investing more in design and providing them with the opportunity to under cut their prices and offer consumers a cheaper option. This has been successful with the 2 in 1 market as the Surface Pro is viewed as the premium device and has inspired numerous knock offs from Lenovo, Dell, and Samsung among others. It doesn’t really matter for Microsoft which option the consumer buys since their all running Windows 10 ultimately bringing people to the ecosystem which in turn helps Microsoft encourage developers. The same principal is behind the pricing of the Surface Laptop as it still positions Microsoft as a premium hardware manufacturer and will no doubt inspire OEM’s to improve the quality of their low cost laptops to prevent consumer’s from shelling out a little more for a better product. Again either way Microsoft wins.

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It’s about time the tech media started playing fair with the truth and compared apples to apples rather than making connections that don’t make sense based on the changing landscape.

 

 

Building the future

Hi tech heads, it seems the boys at Redmond have been busy so here is a quick round up of all the news that matters from the build keynote.

Universal apps
We always knew that Microsoft were going to be pushing applications that worked across devices but until now its always been demoed using Microsoft own apps like office. However, now they have taken the next step by creating a version of Visual studios that works in  objective C, Java and C++ coding that will allow developers to easily port thier existing apps to Windows. Microsoft’s demoed version of candy crush from the iOS app store showed the potential of this mentality to finally conquer the app gap. This doesn’t mean that every iOS and Andriod app will be on Windows but with access to the PC marketshare and the Xbox One many develops will be attacted to make the small effort now required.

Continuum
Again this feature was introduced at the Windows event in January as it allows the OS to detect the type of device and change between the touch and desktop interfaces. Using a hybrid device like the Surface Pro this means that it detects when you are using the Keyboard and prompts you to enter desktop mode. The next step was always going to be multiple displays but rather than use a tablet, microsoft showed off how a phone can be used to run a full desktop interface. Its been years of people saying that mobile will kill off the PC but perhaps this new feature will lead to the future were less hardcore uses will only need a phone and a dock.

Microsoft Edge
Project Spartan’s offical name has a bit of a samsung ring to it and as a Halo fan I miss the link to the Master Chief but the times they are a changing. Other than the name the browser didn’t have any new features but did look more polished so I’m looking forward to testing it out in build 10074.

Hololens
Redmond’s new eye candy seems to have come a long way since January. This time the demo showed off a whole new range of apps including the everyday web browser, videos and Skype all of which can be controlled by your voice and resized to fit your walls. Yet, it didn’t stop there as Microsoft obviously wants to highlight the potential for their version of augmented reality in areas like medical education and robotics. If this wasn’t enough thier was something for the real tech nerds as we also learned a bit more about how this new device works and the internal components.

Final thought
I have had a good vibe about Windows 10 for some time but the possibilities show in the keynote suggest a bright future. A universal OS that can port apps from other popular ecosystems and react to way you are using your device may well be the future of mobile.

I would love to get your thoughts on windows 10, even the skeptics.

Cheers
Jono