All the best apps on my iPhone are made by Google and Microsoft
Zach Epstein’s article for BGR puts some perspective on the Smartphone market which no doubt is starting to feel all to familiar for Apple. I remember other commentators making similar observations after Microsoft bought the calander app Sunrise but it is probably becoming an even greater reality as the guys from Redmond are still buying up popular mobile applications like Groove (Ziker variety) and SwiftKey.
Epstein points out that the majority of apps he uses on his iPhone like Google Maps, Skype, Snapseed, Outlook, Google photos and Xbox One Smartglass to name a few are all made by Apple’s major competitors. In contrast the only in built options he uses are generally out of convenience like the camera app or because he sacrifices some useability for features in respect to Apple Music. Neither reason is something that would make software developers really happy. It does highlight Apple’s weakness that while they make great hardware they have never really deliverd the best services.
We don’t need to look far to see a pattern since even the most devoted Apple fan uses Microsoft Office on their Mac. However Apple’s problem goes beyond the failings of the iWorks suite as Safari is usef often just to download another browser like Chrome, Firefox or even Opera. Not to mention more specialised software like Skype, VLC and Adobe which pop up on most Mac’s despite Apple’s own offerings. Even when Apple has experienced success like iTunes it is normally out of necessity due to the popularity of the iPod and iPhone yet it made the simplest task to backup your phone and transfer files into a convoluted mess of wasted time.
The closed system of iOS and Microsoft’s previous strategy in mobile allowed Apple to protect it’s ecosystems from a similar fate for some time. Satya Nadella’s rise to the top job and his mobile first, cloud first made an instant impact with the release of Office for iPad. Their continued development of apps and recent purchaseing frenzy has only continued this momentum. Meanwhile other developers have given into Apple’s constraints and now offer their own services on iOS like Chrome and Firefox so that uses can injoy the same experience on their phone and computer.
It looks like Apple is just going to have to except that their ecosystem is never going to stop making money for their competitors.
Posted on February 13, 2016, in Apple, Microsoft and tagged Apple Music, BGR, Chrome, Firefox, Google, Google Maps, Groove, iPhone, iPod, iTunes, iWorks, Mac, Microsoft Office, Opera, Satya Nadella, Skype, Sunrise, Swiftkey, Zach Epstein. Bookmark the permalink. Leave a comment.