Why the Apple Watch is no flop, and why Apple isn’t even breaking a sweat over early sales
I’m normally not the first to jump in and defend Apple but in general I have to agree with Yoni Heisler from BGR. It is obvious that most media outlets and techsperts had an unrealistic expection for the Apple Watch. These were based on prejections using the success of unrelated product categories like the iPhone and iPad. Instead what they should have been focusing on is the actual demand for wearbles themselves as a category. As I have stated before wearbles suffer from a clear identity problem as all their primary functions can be carried out by existing technology and in most cases wearbles require a tethered device (iPhone) negating any real advantage.
This is largely the reason for unrealistic expectations but there are definitely things that Apple can change to help improve sales going forward. Yoni makes a comparison between the Apple Watch and iPod which he points out didn’t really start gain traction untill 2004. Unfortunately, Yoni doesn’t explain the steps taken by Apple, namely the release of iTunes for Windows in late 2003 and the release of the cheaper iPod Mini in 2004. This comparison provides a lesson for Apple as the solution seems simple, by shifting their strategy to provide a solution to Andriod users (like Windows years ago) they would greatly increase the size of their potential customer base. Obviously that doesn’t mean all Andriod users are going to jump at the opportunity to buy an Apple product but some will always be ready to look for the best product so if priced competively it would definitely improve sales.