Why Is Apple Going To Have A Better Time Launching A Wearable?
Some iSheep will buy anything, but that doesn’t mean everything Apple touches turns to gold the last couple of versions of the iPad has proven as their market share and sales have been disappointing. What Apple needs for the Apple watch to be a success is a perceived need for the category. The reason why most wearables have not run of the shelves is simply that people do not see value in having something on the wrist that is a limited version of their phone with a smaller screen.
The only area where they have got any real traction has been as a fitness device which is not going to encourage people to fork out $300 plus an iPhone. This is also an area where Apple’s own marketing strategy will be against them because the Apple watch will not convince more people to change from Android to iPhone and has simply just narrowed an already limited market.
Finally the idea that the apple watch will be fashion accessory is laughable as at this price point in the form of a watch it is competing with anything from Armani to Citizen so the only people who would actually think this as cool would be diehards and tech nerds. So it might sell reasonably well with the iSheep but they have already sold their soul to the ecosystem and just want new things to show off, so it does not translate to a mass market trend. Until it hits markets I’m only speculating but it think those who are expecting a run away success are a little delusional.